The Alan Turing Institute
● 2016
● Concept and design: Marta Puchala with Carolina Margo
● Creative direction: Nima Falatori
● Animation: with Alastair Jones
● Client: The Alan Turing Institute
● Context: at Red&White
● Various Formats
Visual identity for the Alan Turing Institute.
The concept behind the identity was based on Turing interest in the Fibonacci sequence and its appearance in nature.
The Fibonacci sequence influences the grid and defined the typographic hierarchy and colour palette.
The Alan Turing Institute
● 2016
● Concept and design: Marta Puchala with Carolina Margo
● Creative direction: Nima Falatori
● Animation: with Alastair Jones
● Client: The Alan Turing Institute
● Context: at Red&White
● Various Formats
Visual identity for the Alan Turing Institute.
The concept behind the identity was based on Turing interest in the Fibonacci sequence and its appearance in nature.
The Fibonacci sequence influences the grid and defined the typographic hierarchy and colour palette.