● Concept and design: Marta Puchala
● Creative direction: Alan Watt
● Client: Syntropy creative
● Context: at Proud Creative
● Various Formats
Syntropy is an animation studio specialising in science, medicine, aerospace and technology. They use narrative and storytelling to explain challenging processes, ideas and events.
The name Syntropy means ‘higher levels of organization, order and dynamic harmony’ We created an identity that plays on the meaning and comes with an inbuilt sense of movement. At its core, we wanted an identity with two key states: entropy (or chaos), which reorders itself through syntropy (order & harmony).
The logo is built on an isometric grid. We break the grid apart and rearrange to create order within a pattern. The vibrant colour palette and gradients echo change and the typography mirrors the scientific subject matter they work with.