Laura Newton
● 2016
● Input: Concept and design
● Output: Visual identity
● Client: Laura Newton
An identity for an up-and-coming British knitwear designer who creates wooden structured garments, combining technical innovation with organic looking colour schemes.
The visual identity was designed in a way that mirrors her process. The tension between ideas is ingrained in Laura’s method of working and evident in her garments.
The stamp, backstage photography style and choice of newsprint for the lookbook were intentionally aimed to create a DIY aesthetic. The supporting typeface is based on Newton’s handwriting, working alongside her sketches.
Laura Newton
● 2016
● Input: Concept and design
● Output: Visual identity
● Client: Laura Newton
An identity for an up-and-coming British knitwear designer who creates wooden structured garments, combining technical innovation with organic looking colour schemes.
The visual identity was designed in a way that mirrors her process. The tension between ideas is ingrained in Laura’s method of working and evident in her garments.
The stamp, backstage photography style and choice of newsprint for the lookbook were intentionally aimed to create a DIY aesthetic. The supporting typeface is based on Newton’s handwriting, working alongside her sketches.