● 2018
● Concept and art direction: Marta Puchala
● Image: FVCKRENDER
● Design: Marta Puchala, Maëlle Christien and Martí Pérez Palau
● Poster, flyers, programme, members card, tote bags
● Client: Le Lieu Unique
● Context: at Praline
● Format: 400 × 600 mm, 841 × 1189 mm, 150 × 210 mm, 85.60 mm × 53.98
The visual concept is based on a vision of the future.
The task of the image is to render the "real reality" with surrealist oddness. The use of textures and images depicting nature in a bold colour palette that is supposed to resemble a sleep-like existence inspired by a culture of surrealism.
● 2018
● Concept: Fluer Richards
● Art direction: Marta Puchala
● Image: FVCKRENDER
● Design: Marta Puchala, Maëlle Christien and Martí Pérez Palau
● Poster, flyers, programme, members card, tote bags
● Client: Le Lieu Unique
● Context: at Praline
● Format: 400 × 600 mm, 841 × 1189 mm, 150 × 210 mm, 85.60 mm × 53.98
The concept for the visual is based on questioning the world to evoke the future, inviting a viewer on a journey into the unfamiliar.
The image captures the “real reality” with a surreal oddness. Use of textures and images landscape in a male silhouette connect us to nature, the image is realised in a bold colour palette which echoes a dream-like existence.