● 2011
● Concept, illustration and design: Marta Puchala
● Format: 420 × 594 mm
Using the architecture and landscape of London, Reformap challenges the conventions of both the map and the event poster, by placing the emphasis on the venue.
Instead of the traditional aerial view of a map, Reformap engages the user with the information that is sympathetic to their visual understanding of London, i.e. actual buildings and their facades. This allows them to associate the events with actual places they see and to navigate using everyday landmarks.
● 2011
● Concept, illustration and design: Marta Puchala
● Format: 420 × 594 mm
Using the architecture and landscape of London, Reformap challenges the conventions of both the map and the event poster, by placing the emphasis on the venue.
Instead of the traditional aerial view of a map, Reformap engages the user with the information that is sympathetic to their visual understanding of London, i.e. actual buildings and their facades. This allows them to associate the events with actual places they see and to navigate using everyday landmarks.